![]() ![]() Scribe enables teams across applications and domains to publish data to one source of truth. While there are additional technology costs for implementing and maintaining an event platform, there are significant benefits to this pattern.Īt Wayfair, we focus on providing a seamless experience for our customers, which means that data must be at the root of many of our decisions. Did our notification system decide to send an email to a new customer, and if not, what other event led to that decision?Īt the top, we touched on our decision to develop a first-party platform.Did Wayfair’s systems make a decision and serve it to the customer, was the decision in-line with our expectations?.Did a customer visit a particular page on the Storefront website, were they served the control or variant arm of an A/B test, and if so, what was the end impact on engagement?.For example, business teams may look for answers to the following questions: Scribe enables teams across Wayfair to monitor the different actions taking place on the site or within our Wayfair systems. As a result, Scribe powers teams across Wayfair, including those delivering shoppers’ experiences, managing suppliers, and optimizing marketing to drive revenue for Wayfair. The platform also provides monitoring capabilities to data producers to ensure they have real-time visibility into their data publication patterns. Scribe currently processes as much as 20 terabytes of data every day for a peak of 300,000 events per second. Scribe was developed to serve as the primary event data platform at Wayfair, a place where teams can register, publish, stream, and consume event data. ![]() However, at Wayfair, we chose to go another route, largely eschewing the third-party vendor model to develop our own first-party event tracking platform. Perhaps the most well-known of these is Google Analytics. Today, many companies rely heavily on third-party event tracking platforms for collecting event data. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |